Digital Marketing Australia is something in which many business end up stressing over keywords and social media, but take shortcuts that leave themselves a sitting duck. Therefore I intend to show you a couple of tips and tricks I have actually picked up to assist you as a company in Australia so as to make sure you are not endangering your security. The majority of these tips are centred on WordPress simply because it is the most commonly used program, and there are many really quick ways to help make it much safer.
There is an amazingly large number of people that visit us because their WordPress site has been hacked. It can fluctuate from some terrible things such as having data and information stolen, to even having some malicious sites put up ads that you don't want.
So my first item of advice is about passwords. A lot of people do not have a strong enough password because they either use the same one for every little thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recall, such as a date, but spell it out. For example, if your business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN - it is still uncomplicated to remember, but far more challenging to guess. Same rules concern your username - please do not have it set as 'admin'.
Next, I want you to make sure you look at security plug-ins. These are really essential and really easy to get access to in WordPress. I would suggest that you search for these ones - I have used one myself for ages, and I have had patrons that love the other two.
- Bulletproof security.
- WordFence.
- Exploit Scanner.
My final piece of security advice for you is to stay away from free themes and purchase something with far better security. Most companies that have safety and security issues have just gone with a pretty, free theme that is basic but has far too many areas that can be exploited. Don't get me wrong, a lot of themes are secure enough to use, but it isn't always the case, so I tell people to simply invest $20 and get a nice one which is known for security. I would suggest looking into www.envato.com they have some brilliant themes, and even have some premium themes free of charge as part of their monthly specials.
That's all I have to say, just 3 quick, straightforward pieces of advice that you can implement this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your DIGITAL MARKETING campaign is not going to do you any good if your web site is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with DIGITAL MARKETING feel free to contact us here at Internet Marketing Experts Australia on 1300 595 013 or visit,internetmarketingexpertsAustralia.com.au.
